Okay, you have your website, and you’re ready to build your first reactivation funnel.

1. Use the pixel installation guide
2. Set-up your first web-hook using either Integromat or Zapier inside a Google sheet
3. Wait 24-48 hours depending on the traffic
4. Interpret the data and troubleshoot by using the trouble-shooting guide.
   1. Identities Matched
   2. Devices Matched
   3. % of traffic inside US
5. Once you are confident in the match rate - it’s time to build your forecast.