Instructions:

1. Go to ‘Audiences’ and click ‘view identified profiles’.

1. The dashboard may take a few moments to load - this is due to the amount of data being loaded up. Please be patient.
2. Once the dashboard loads, you will see a few different metrics.

Unique devices: This is the devices that were captured through our pixel and users we were able to identity their device.

Identities: This is the % of actual identities (Personal Identifiable Information) we were able to match based on the device ID’s. It should usually be at least above 70%.

Visitors to Identities: This is the final match rate taken - this is calculated by taking total website visitors and looking at profiles we identified. Anything over 30% is really good and above industry average.