Once you have your installation and forecast complete - you will want to begin creating segments.
There are 3 main segments to use when building re-activation funnels through Ads Lab, they are:
https://www.loom.com/share/aa5393f04a8c46b2b2eee331610ba7f5
Demographic Segments: This is segments based on demographic information of leads such as income, credit score, address or any other parameters that relate.
Behavioural/Psychographic Segments: These are segments based on behaviours or psychographics such as ‘interests’ and ‘affinities’.
<aside> 🔗 You can find a detailed outline of all the segments here: https://docs.google.com/spreadsheets/d/1VfuEW9ZgzHkWTpUojotkNoI4heGebQVp0UbJsCHGjxI/edit?usp=sharing
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<aside> 🔗 You can find the segments template we use here: https://docs.google.com/spreadsheets/d/1XqhWvIZPkfkwLcq6GPaTPehkHJI9QI-1lp0pug96FXA/copy
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<aside> ✔️ TIP: Start by looking at the ‘Success’ or ‘Thank-you page’ then work your way back to the most high value segments.
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