Assuming you are building this funnel out for a client (or even your own project) you will want to create a forecast so you know what metrics to look for.
Create IRR Forecast by copying the link below then fill in the fields.
https://www.loom.com/share/8ca469f093224185a1a65900c6f3594f
<aside> 🔗 The IRR Forecast: https://docs.google.com/spreadsheets/d/1siGLSXnmmlRapXPvj-CarTuJNiCC8hlqXkuWS1dMs7w/copy
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Match Rate %: To see this you will need to first install the pixel on the desired website then see the match rate. It should be at least 30-60%.
Email Conversion Rate: This is the current conversion rate you/client gets through through email marketing. If not sure, default at 3% or lower.